Monday, October 18, 2010

The Communication Tools Are...


Personal and non personal communication channels can be used for marketing communications. Within both of them there are many sub channels.

They include media, atmospheres, and events.

EMAIL MARKETING is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Whilly Bermudez utilizes an international Email delivery system (EDS) via SendStream’s servers which produce a 100% successful delivery rate of all emails sent to servers. We can send an email to 100,000 people or 1 million people in one process alone.  

WEB MARKETING (Search Engine Optimization – SEO) There is no clearer form for gaining visitors to a website & build your online presence than allowing your site to effectively show up on Google and other search engine results for maximum traffic. Optimizing a website involves editing content, creating relevant keywords, and other methods.

PRESS RELEASES- A press release is one of the best techniques for publicizing an event or calling attention to an issue. A well-written, well-distributed and well-timed press release is not difficult or expensive to produce, yet can be effective and useful for waging peace. Strong distribution will bring about national & international media attention and requests for interviews.

LIVE EVENTSLaunching and hosting live events can improve the overall effectiveness of the marketing campaign and even your online Social Media. Events are an information rich marketplace. The opportunities for networking and precious meetings are immeasurable.

DIRECT MAILSending a creative & informative mail piece or advertisement via the US postal service is one of the oldest forms of marketing-but still works like charm. Identify and reach specific target audience based on criteria such as demographics, income, age, etc. 

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