Thursday, December 30, 2010

Get YOUR Name Out There!

Get Your Name Out There!
“You have to get your name out there” is a phrase I often find myself telling people when asked the question what more can I do for my business? Whether you are looking for a mate or marketing a product/service, one of the most important steps to success is to let people know who YOU are and what you do. Business cards can be a smart, easy and a cost-effective way to do so. Read below for some quick tips on how to properly market using business cards:

Leaving an impression on the mind is a good strategy to use in the design or layout of your business card. Using snazzy logos or outrageous color schemes could leave an imprint on the mind of the consumer—be creative. Utilize all space on the card. You can put schedules and what not on the back depending on your market.

Always be prepared to give out your card. Keep stacks of them in your car, wallet, home, purse, and wherever else you can stick them. Have them ready everywhere you go in case a prospective client appears.

Give, give, and give some more business cards out to everyone. When you eat out at a restaurant, leave your business card with the servers tip. Leave a stack of cards at different stores/businesses in your area; for example, your hair dresserinsurance agents or even the gym that you attend. Before you return a book to the library sneak a card in the front cover for the librarian or next reader to see. If you know others who own their own business see if they will be willing to leave a stack of cards on their front desk. The opportunities are endless when it comes to the distribution of your business card. Any opportunity you see TAKE IT!

Keep track of those who give you cards. Write dates, times, and the place you were when you received the card on the back. Because you will probably accumulate many cards over the course of the years, this strategy will help you to better remember those you spoke to for future references. Make sure to keep a log of all cards and any comments you have about the company.

Whilly Bermudez

Wednesday, December 29, 2010



What is search engine optimization (SEO)?
SEO is the process of optimizing your site so that your site gets higher rank in the search engine listing. It is essential to get-
•    Free traffic
•    Targeted traffic
•    High volume traffic

Why SEO is important?
SEO is the key to organize webpage. A business can’t stay in the same position for long and it is no exception in case of a website. Your website becomes useless if visitors can’t locate it. Your main goal is to retain potential visitors as well as to draw new visitors. And here comes the importance of hiring a professional company like Whilly Bermudez Media.

Benefits of SEO
Online visitors prefer search engines for searching a particular product or service. You can exploit expert SEO professionals to achieve specific target. Some of the key benefits of SEO are
-If you have online business, SEO is essential to attain success
-You can target specific visitors
-You can enhance the number of visitors by offering relevant information
-Optimized content can add to public exposure
- If you want reckonable results, you can take help of few marketing strategies.  You can make in-depth study of search engine reports, website data, conversion rates of visitors etc.

What to avoid?
•    Automatically created doorway pages
•    Duplicated content
•    Unnecessary keyword stuffing
•    Hidden links or text
Benefits of SEO are irrefutable in today’s online business. It is your duty to find out the best organization for your SEO requirements. Contact our experts to get complete SEO services at affordable rate.


Code of Conduct in the web marketing industry is a must-to-follow entity. The code of conduct in this industry is quite a norm, whether written or unwritten, and is maintained by almost everyone related to the industry. We maintain a code of conduct which follows the motto of ‘do not deceive’ and is applied to everyone related to our work. The code of conduct is there to be followed by clients, the visitors, search engine optimizers and almost everyone. The motive is to avoid any malpractice in terms of business ethics which can bring the whole process in any kind of disrepute.

We maintain simplicity in our work and thrive in delivering what has promised. We are not here to make the pigs fly with the implementation of SEO. We promise in re-engineering your site to make it perform better and bring in better traffic flow. We endeavor in putting the relevant keywords into place to enhance the user experience. This makes the site more relevant for the visitors. The code of conduct should guide the SEO in improving the content quality and not to hide or disguise things. The more the transparent the process is the better the results are in terms of ranking, traffic, conversion and returns.

The code of conduct also plays a vital role in curbing the malpractice of falsifying the customer and the industry in turn. We do not encourage in any attempt of promoting irrelevant topic and content. One should remember that the SEO practitioner is a part of the problem itself and not of the solution. With the implemented code of conduct it becomes important for the SEO practitioner to drive away any sort of discrepancies.
The general code of conduct helps in shaping the business tactfully in maintain a good name and profit as well.

SEO is a highly growing industry in the field of Internet marketing. The main objective of SEO is to attract larger traffic to the website hence helping in growth of business. However, a wrongly done optimization may lead to serious consequences in terms of traffic. Hence, all SEO professionals and SEO Services agencies need to maintain certain SEO Ethics. SEO Ethics are not any rule but they are followed to maintain a healthy business environment. The SEO Ethics followed by professionals working for us are given below:
  • No such intentional actions should be taken that may harm the client or its image.
  • Usage of certain technical procedures repeatedly that eventually results in the removal of websites from search engine listings should be either avoided or done with ultimate care.
  • Violation of search engine or directory rules is strictly prohibited.
  • SEO professionals should keep an eye on the changes of search engine rules and algorithms to modify the contents accordingly so as to avoid controversies.
  • While creating or optimizing content, it is to be followed that the content should be free of trademark or copyright violation.
  • No misleading information should be catered to the consumers.
  • Untruthful content to lure the consumers should be strictly avoided.
  • No harmful or obscene content should be included that may harm or offend the website viewers.
  • Spamming is considered to be a crime in some countries. It also offends many people. Hence any sort of spamming measure should be avoided.
  • Catering of different forms of pages of the same website to different searchers except in the cases of language or browser needs is not accepted.
  • Duplication or copying of content for different websites should not be done.
  • In cases of taking some other author’s content for using at another website, the author’s prior consent should be taken.
  • All clients are treated equally. Hence the SEO professional should not put up any conflict regarding priority.
  • SEO Ethics need the SEO professionals to maintain confidentiality of the clients regarding client lists, strategies, pricings and every other aspect.
  • The sole objective of the SEO professional should be to enhance the client’s ranking on search engines and retain its position


The SEO Copyright Infringement covers similar aspects of duplicity on internet. According to the copyright infringement any kind of work originally created and published online is automatically accepted as the original work and it’s copyright. The work cannot be used by any other website since under clear guidelines until there is proper permission from the producer of the work. If you create and publish your work online and find that your work has been copied and published somewhere else you can file a complaint against the website at the SEO Copyright Infringement office. In fact there are several remedies available in case your original work has been copied and published elsewhere. At times it so happens that someone might republish your work, and in case you want to restrict this web page from emerging on any of the prominent search engines such as Yahoo, Google, MSN and other search engines you must have a look at the Copyright Act un Cyber Laws of your country and state and take necessary steps.
How do I receive a copyright? Once your work is published online you get a copyright on it. However, it is necessary to published it online in order to get a copyright on the job. There are a few things however on which you cannot claim copyright. These are equations, ideas, thoughts and data. Again there are things on which the SEO copyright infringement acts these are articles, web copy, video recordings, photos, musical recordings, web designs and computer programs. If a idea is written down and published and it found elsewhere later with only a few changes done and published, this will be considered as a copyright violation. To know more you need to have a look at the cyber laws of your country and get to know more on SEO Copyright Infringement.


Competition breeds frauds; the phrase also applies to web marketing. Fraud in internet marketing process is not something new to the marketers. The internet frauds in search engine optimization have existed from a long time and have affected the business of the customers in more than single ways.
Click Frauds or click spam have co-existed with the paid internet advertising form the beginning. Your customer tends to receive the same message as spam thus increasing the competition for you in the web market. The users are confused by the click frauds or click spam by bidding against the advertising rates forcing your way to out of the market. Detection of these frauds has now become easier. But the process of defrauding the system has developed to be more sophisticated. The best way though to limit the effects of these frauds is to make the users aware of them.
The present percentage of the click frauds that exists in the market is estimated to be close to 20% of all the clicks. The industries which have the most cases registered in click fraud are the pharmaceuticals, adult entertainment and gambling industries. The exact figures of the click fraud though are hard to estimate but the results vary from the industries. The numbers also vary from various search engines as well.
The click fraud has been affecting the revenues largely in recent times. There are lawsuits protecting the marketers’ right against such offenders. The search engine providers are promising of more to come as well. The aim is to protect the loss of revenue in the pay per click business model.

SEO Standards
Search Engine Optimization or SEO is an extremely exceptional technical profession where no specific academic degree is needed. But all SEO professionals acquire enough technical knowledge before stepping into this profession. However they need to maintain certain SEO standards to ensure better results for the clients. We maintain these keeping in mind the profitability as well as safety of the clients. SEO standards are not any rules but they are actually guidelines that help in routing more traffic to the client’s website avoiding any controversies. The standard principles that we follow in our SEO operations are described below:
  • We use only relevant keywords and key phrases that are applicable to and included in the web page content.
  • We do not use those key phrases that are not compliant with the search engines and are disallowed by the same.
  • A certified keyword density is maintained which means avoiding the use of keywords more than or less than needed. Keyword density is the percentage of number of keywords used in comparison to the number of words in the particular content. Also the keywords are distributed properly to avoid assimilation of keywords at one place.
  • The content created by us for a particular client is unique and grammatically correct. The uniqueness is maintained so as to avoid any discrepancies regarding copyright and other laws.
  • Web site link building is done only with the consent of the client as well as the owners of the other web site.
  • Usage of redirection technology sometimes leads to removal of website from search engine listings. Hence it is avoided unless it is needed and it gives a better experience to the viewers.
  • Our SEO standards do not prescribe the frequent submission of web pages to the search engines.
  • We avoid any such techniques that might result in marking of the client’s website as a spamming site.
SEO Guarantee
Do you wish to increased online business? With top quality SEO services, you can build your brand online, get high search engine ranking and increase in traffic. We offer you SEO services with guaranteed results at the most economical price and variable packages.
Why SEO services?
Visibility: With proper SEO services you will get increased visibility on the web.
Building Brand: Increased visibility helps to build and promote brands.
Increased Traffic: Get targeted traffic to your website.
Increased Business: Increased targeted traffic ensure increased business.
Move Ahead: Stay ahead in the competition with increased ranking and more targeted visitors to your site every day.
We ensure you 100% success with our guaranteed SEO services. Our SEO experts with deep knowledge SEO services will analyze your website and offer you the perfect package you need. We apply planning and execution methods to every single project and offer consistent SEO services. With us you can dream of growth in every single step.
Why us?
Our SEO services are devised according to the SEO guidelines and we assure you applied white hat SEO techniques. We follow the best proven techniques and give our clients assured results.
With us you can get:
- High rankings
- Targeted traffic
- Increased Conversion
- Comprehensive SEO services
- Customized package
- Consistent SEO services
- Regular Reports
- Regular Detailed Traffic Tracking & Reports
What we offer?
We provide a number of SEO services under several packages. Browse through our packages and select the kind of service you need. We also offer customized SEO services.
  • Keyword Research & Analysis
  • Article & Press Release Submission
  • Directory Submission
  • Website Analysis
  • Link Building Services
  • SEO Content Development
  • Social Media Marketing
  • Branding and Awareness
  • Blog Management
Order your SEO package today. We assure you 100% results from the very first month of service. -Whilly Bermudez Media 

Tuesday, December 28, 2010


Logo Creation
In order to effectively market your products or services, every business needs a creative, memorable logo. However, from all of the businesses around the world, and all of the logo creations, you can see that not all logos market their target audience and capture the purpose/meaning of the business model. Below you will find some proven tips for creating that one-of-a-kind logo that is just right for your business:

Design a compatible logo
The logo you design and ultimately choose will be displayed everything. This includes small items such as pens to large items such as billboards. Be sure your logo will be compatible with all shapes and sizes. Along with size, consider your coloring. The design must be able to stand alone when color is dissolved by fax or photocopies. At any reproduction scale you do not want your logo to lose its clarity or detail.

Do your research
By taking the time to research your clients, customers, and competitors you will find the design that works most effectively to represent your business. Take into account the basic target audience and your main business focus.

The logo designing process can be extensive. But don’t feel rushed! Be sure to design multiple logos, so you have many options to find the perfect logo.

Simple does it
The biggest mistake businesses make is to go all out on their logo design. One key to remember is simple does it. There is no need for 20 different colors, fonts, and designs. A simple, professional logo will be much easier for your customers to remember and associate with your business. This being said, the general rule is to use no more than 2 fonts, icons, and limit your colors. Although designing an extensive, colorful, fun, detailed logo, remember the company name is still the most important part.

Think of the future
Do not specifically design your logo to your current business model. Who knows – in 2 years the market could completely shift, and your business model could completely change. Therefore, create a logo that is more associated with the company name or mantra in mind.

Use a quality printer
Shop around before signing with any old printing company. Ask for samples of their work, visit with past clients, and review their quality. Also, be sure to view a printed, hardcopy demo to be sure the colors you digitally chose print at the same quality.

Happy designing!

-Whilly Bermudez Media          

Monday, December 27, 2010

9 Ways to Determine Your Marketing Budget

9 Ways to Determine Your Marketing Budget

The question of how much money to spend on marketing is a tough one to answer—and it's one I get asked all the time—so instead of addressing each person individually, I thought it would be a good idea to write up the answer in a blog post.
So instead of writing about the answer to the question of how much to spend, I'm going to write about the top 9 answers (from myself and all the others who have written on the topic), along with pros and cons of each method. From there, you should have a good starting point for creating your budget.
Without further ado, here are the top 9 ways to figure out how much to spend on marketing. (ranked by popularity)
1. Percentage of revenues
This is by far the most talked about method of determining your budget. This method works by taking a fixed percentage of your revenues (that’s every penny your company brings in) and allocating that amount for marketing. The most commonly used numbers are 5-10% (generally for bigger businesses), 20% (used more for small businesses), and 2-5% (very large companies). Picking the percentage that works best for you will probably take some trial and error.
Pros: It’s an easy and understandable answer. It makes for great cocktail party and networking event rumors.
Cons: It really isn’t very accurate. In fact, it’s not accurate at all. Also, with small or new businesses, it can completely break down if you don’t have much to show for revenue. Oh yea, and it will vary wildly depending on your profit margins.
2. Percentage of net sales
Similar to taking a percentage of revenues, this determines your marketing budget as a fraction of your net sales. This method is a little bit less aggressive than the last method, since you exclude expenses from your calculations. As with the first method, this method will take a lot of trial and error to find the percentage that works well for your company.
Pros: It’s also an easy way to create a marketing budget, and it might be a bit better than percentage of revenues for some industries (depending on profit margins).
Cons: It’s a broad generalization that isn’t very accurate.
3. Everything you can afford
In the realm of fast-growing small business, this is definitely one of the most popular answers. The idea is to set aside the money you need to keep your business alive (presumably your family too), and throw everything else at building popularity. Proponents of this budgeting method will say that it helps grow your business quickly, and that you can worry about other things once you’re established in the marketplace. If you choose to budget with this model, make sure you understand the risks you’re taking.
Pros: It’s aggressive. Some Venture Capitalists like this plan because it means getting big fast. It is also another one that can be talked about easily, since it’s pretty easy to understand too.
Cons: It’s risky. Most small businesses should not even think about this type of marketing budget unless they have a significant amount of backup.
4. A hair more than the competition
This method is simple in principle: find out how much your competitors are spending, and use just-a-bit more than that to market your company. The reality of doing this is a lot more difficult than it seems, since it can be very hard to find out exactly how much your competitors are spending. If you do manage to find out that information, this method can be a great way to figure out how much to spend marketing.
Pros: It’s a reasonably good estimate of how much you’ll need to spend to compete in the marketplace. It can also save you some calculations, assuming you can actually get good information on your competitors.
Cons: It’s hard to find out what your competition is spending. Also, the act of entering the marketplace will likely change how much your competitors spend, so your numbers won’t be accurate for long.
5. Desired customer growth
This is a great way to determine your budget if you have a specific number of new customers as your goal. It does, however, take a lot of information to implement properly. First, you have to figure out how much it costs to get a new customer. Then, you multiply that cost by the number of new customers you want to acquire. The result is the amount you’ll need to budget in order to hit your target.
Pros: It’s a very accurate way to forecast the amount of spending you’ll need to hit your goal.
Cons: This method depends on having accurate data to begin with. It also ignores the immeasurable benefits of branding and image marketing.
6. Industry specific
A lot of industries have specific projections as to the amount you’ll need to spend on marketing if you want to make it. The best way to get these numbers is to find an association or organization that represents your industry and ask them for some averages. Once you have the averages, you can refine the actual costs based on your own situation and experience.
Pros: This can be a very accurate way to project what it will cost you to survive in your industry, and it’s much less generalized than other methods.
Cons: The industry average is going to include major players, so if you’re bootstrapping this budget could be way out of reach.
7. Spend nothing, market for free
You might be amazed at how many people think it’s a good idea to spend nothing on marketing. While I don’t think it’s possible to launch a company without spending anything at all on marketing, you can actually come close. At the end of the day, though, it usually comes down to this—if don’t want to spend any money on marketing, then plan on spending a lot of time. Time is money, money is time. If you don’t spend one, plan on spending the other.
Pros: It’s FREE of course. It doesn’t cost anything, and you can give up on budgeting right now.
Cons: It isn’t actually free; you’ll end up spending a lot of time on marketing if you follow this budget.
8. Desired market share
This is another quick calculation that can give a relatively accurate budget, so long as you have good data to start with. The projection is based on a goal of attaining a certain percentage of your market. The first step is to accurately define your market, the second step is to estimate the total marketing expenditure of anyone else competing for that market, and the last step is to take a specific percentage of that based on your goal. You’re left with a number that is a rough estimate of how much you’ll need to spend to hold on to your target market share.
Pros: This estimation can be relatively accurate with good data to start with. It can also be easier to estimate the total market expenditure than that of a single competitor.
Cons: It’s tough to get good initial data, and it involves a lot of calculation.
9. Objective/task oriented
This is a general model that works by setting out objectives, planning out the tasks required to complete your objectives, and then estimating the cost for all of those tasks. It can work wonders for companies who have a lot of measurements and information about their business processes, and who have very specific objectives they want to reach.
Pros: It’s a solid way to determine your budget. You can also make sure it is tailored to what is specifically important to your company.
Cons: You need to have an understanding of what objectives are important to your company, and the ability to link them with tasks. This method can require a lot of calculations.

Budget projections are only...projections
It’s important to remember that even the most accurate of budget projections is still only an estimate. Most of the time, your actual spending will be way off from your budget. The real benefit isn’t about accuracy, though. The real benefit of having a budget is that it gives you something to work from—a starting point. From there, you can make better decisions about the rest of your marketing.  - Whilly Bermudez

Tuesday, October 26, 2010

Don't Give Up On Your Business or Your Marketing

Have you ever given your all to something, experienced some delays, encountered disappointments, and then given up? What about when it comes to marketing your business? Do you sometimes get frustrated because the results you want aren’t coming to you as quickly as you’d like, despite the fact that you bust your butt to see results? Do you then start to doubt yourself, your skills and talent, your ability to succeed?

You’re not the only one. I know I’ve been there more than once since being self-employed. I have been tempted to quit on projects or promotions that weren’t going strong on more than one occasion. And I’ve even contemplated given up on self-employment when the chips were down and times were tough.

I know it costs money and sometimes its a sacrafice but Don�t Give Up Too Easily (Clients Are Just Around the Corner) 

Many of life’s failures are people who did not realize how close they were to success when they gave up. — Thomas Edison

There comes a point when being a business owner gets really hard (and I mean really hard). You’ve come up with your big idea, you’ve done all the initial legwork to set it up, and now comes the hard part: Getting the word out about your business and, more importantly, hanging in there while you get the word out about your business. The hard part now becomes not giving up too soon.


When you start a business, when you start a new product or service, when you launch anything really, that’s when you feel like you’re working really hard. That’s when you’re willing to stay up late and get up early to get all the groundwork completed so that you can start making money. As hard as it can seem during this time, you generally know what to do, or you can at least figure out what to do, and you just plow through getting the work done. Then you finish the work. (Cue sound of crickets.) Now what?

All right, now you figure out that you need a marketing plan. Great, that gives you something else to do! You finish the marketing plan and begin implementing it. (You believe in this plan. You’ve given it a lot of thought. You feel really confident about it. It’s going to generate the business you need.) You run through your plan for several days, maybe even several weeks, and then … nothing. Nothing happens, and in our instant-gratification-seeking world, this is where things start getting testy:

When you’re over the rush of your big idea,
When you’ve completed the work of creating it,
When you need to pay the bills, and
When it feels like you’re sitting on your laurels.

When you’re doing all that initial setup (building your website, creating the product, etc.), it feels like real work. Marketing doesn’t feel like real work, and it gets harder to justify and explain to those around us, particularly those who don’t have businesses. Marketing? What’s marketing? Building a website people get; that sounds like real work. Marketing? Marketing on Facebook and Twitter? All right, now you’re just playing around. Those are the conversations you have, both with yourself and with others, for justifying what you’re doing.

Writing posts for your blog, replying and posting on social networks, doing interviews, commenting on other sites and forums, searching for opportunities to guest post — all these things don’t feel like work, but they’re very necessary for building a successful business, and sticking with these activities for the bulk of your time each day for the six months or year it’s going to take you to gain some traction seems impossible.


So, how do you do it? How do you avoid giving up too soon?

You make a commitment. Do you want to do this? Are you willing to bet the next 6-12 months of your life on it? You have to be willing to say, “This is my commitment. These are the milestones I intend to reach. This is my intention.”

You maintain discipline. Each and every day, you have to say, “This is what I’m committed to doing. These are my top priorities.” You have to focus on what you believe to be the “highest and best use” tasks that will get the word out about your business and start generating income for you. You stay focused, not only on what you’re going to do, but also on what you’re not going to do (compulsively checking email, surfing the Internet, taking a dozen breaks each day, etc.).

You trust your plan & your marketing consultant. You’ve given a lot of thought to the best way for promoting your business, and now you just have to believe in it. Don’t keep switching plans and changing things up. It’s going to take time to see results. Give yourself at least a 90-day test with your current plan before doing any tweaking.

Be willing to stay up late and get up early. Although it’s not easy to think about, success isn’t just going to be handed to you. You’re going to have to roll up your sleeves and do the hard work to get things going. No one’s going to do it for you. As you start to get more successful, you still have to continue getting the word out, and juggling priorities can be a challenge. Know that handling incoming work and generating opportunities for future work are equally important.

Find support. Get an accountability partner to help you stay the course. It’s a lot easier to waiver when you don’t have someone else holding you responsible and accountable for your original plans and intentions.

Finding a way to hang in there and not give up on your vision can be the hardest thing you ever do to see your business to success, but you have to figure out how you’re going to stick with it for the time it will take to gain some momentum and start seeing results.

(We would like to thank Amber Singleton)

Monday, October 25, 2010

How do the 3 Florida Candidates for U.S. Senate measure up on their ‘Brand Visibility’?

Myself and my partners at decided to use sociability metrics to see where each of them stands. I believe that social media visibility is very important to the corporate world and Yes, politics too. We all know how social media played a huge role in the 2008 Presidential election.

I am fairly certain that Marco Rubio will be the next Senator out of Florida and it’s who I support, and here are the results.

Charlie Crist (I)              Score 378

Marco Rubio (R)             Score 320    

Kendrick Meek (D)         Score  222

*The governor’s score is slightly higher because being the leader of a large state produces a lot of press releases and news that will always end up on internet feeds. Yes, there is a small margin of error when a name can be mistakenly derived from another word. Example: ‘Creative Partners Group’ will attach to the word “creative” and cause greater results. It is safe to suggest that the more unique the name of the brand is, the more accurate the results.

What is a good score?  If you are a local brand operating a local business, maybe state wide – the score of 30 or higher is fairly good. Anything past 100 is really good and beyond that is excellent.

If you are a national or global brand you should have a score of 1,000 or higher. For example: ‘Walgreens’ has a current score of 1,064 while ‘Facebook’ has a score of 31,274.

Here are some others:

Race for Florida Governor

Rick Scott (R)    Score 160

Alex Sink (D)     Score 200

Need to improve your brands visibility? We can help.                               Contact us at

Tuesday, October 19, 2010

What is a "Counterfeit Marketing Director" ?

Counterfeit Marketing Directors do Exist.

At a marketing conference in Chicago, a colleague stated what I have been saying for years.  The absolute worst thing for any business,  company of any size ( especially a start up or small company) is having someone with a title of Marketing Director or Marketing Manager that knows ABOSLUTELY NOTHING ABOUT MARKETING. Seems unlikely that this happens? Well, I will refrain from calling out several Miami based businesses that are lead by someone that is in this particular scenario.

The terms ‘Marketing Director’, ‘Marketing Manager’, ‘Brand Ambassador’, ’Public Relations Director’, ‘Advertising Director’, ‘Vice President of Marketing’, are completely over used and utilized in all the wrong ways by people that simply don’t know what they’re doing in this field. I don’t directly fault them; I give blame to the business owners or executives that do it to save a few bucks. Just because you can mobilize and organize people to perform tasks, or even fair well logistically- this has absolutely nothing to do with what a real Marketer should be doing. This title should be ‘Operations Manager’ or ‘General Manager’.
The reason why this is so significant is because having someone that isn’t knowledgeable on marketing means that the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products will not happen or not happen properly. A good marketer can write and read a marketing plan. He/she can write and interpret R.O.I reports (Return on Investment), He/she has a good understanding of how social media works and gauge analytics.
If you don’t have someone that can do that and later translate some of the planning into advertising campaigns, well the climb is uphill and the fall will be steep. Yes, advertising and marketing is not the same thing. Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
Friends, I’m all for employing people. We need to give people jobs, but we also have to place them in the right roles based on their talents and experience. Ready to put it to the test?
Yes, a degree in marketing is helpful. However, scholastic principals without a good knack for the business are the same as nothing. A marketing professional should be able to understand and execute all phases and components of Marketing. Those recently graduated should work alongside a seasoned professional that can be credited to developing a brands and writing plans. I know that more than anything else I have written close to 275 plans to date. I offer many services, but when everyone is sleeping I am writing plans or business plans for clients. It is the most difficult but it lends itself to the kind of ‘experience’ that I’m referring to in this blog. Not to mention that a really good marketer will be able to write your companies marketing plan all by him/her self. You put them to the test today. Ask them if they are familiar with these:
a.      ROI (Return on Investment)            
b.      Difference between Advertising & Marketing
c.       What are the basic marketing components?
d.      Where does your company rank in terms of Social Media visibility?
e.      Have you implemented goals to secure marketing partners?
f.      How far along are today's sales goals compared to last year?
g.      What is your client turnover rate?
h.      What is a Web site grade?
i.        What is Customer Acquisition Cost?
j.        What are conversions?

*Score:  If your “Marketing Professional” didn’t get at least 3 out of the 10… I consider that a sad state of affairs. Keeping this person in the Marketing Manager capacity is stunting your growth. There are many missed opportunities that sometimes are difficult to gain again.
If you are a business owner or a CEO, you owe it to yourself and the person to place them in their right capacity. You will get more out of them and they will get more out of their employment with your company.

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