Saturday, March 19, 2011

Believe in Yourself and Your Business

Believe in Yourself and Your Business

Today I had a chat with an aspiring entrepreneur who was ready to take her business to the next level.  She told me that she had a website, business cards, brochures, and many other types of marketing materials that she spent a lot of time and money to design.  However, she was doing nothing with them and she didn’t know how to begin to market her new small business.  She was letting the fear of “will people really take me seriously as a new business owner?” stand in the way of her stepping out there and getting her business off the ground.

The first thing that I told her was that she needed to “own it”. What I mean by this is, if she wants to position and market herself a new consultant and coach in her industry, she has to truly believe that she is capable, qualified, and relevant.  She had self doubt in herself and her ability to be successful in her new business venture, so naturally, she never told anyone what she was doing when she met people. Basically, she was making a huge mistake and missing out on potential opportunities and clients by keeping quiet.

If you have taken the time to fully develop your concept, research your target market and developed an acceptable solution to their needs, and handled all of the administrative items needed to start your business, then by all means, go out there and let people know about it.  Your target market may be waiting for YOU!

Here are a few tips to help you to get started:

1. Believe in yourself.
2. Believe in your company, product and services.
3. Begin to introduce yourself as a CEO of your new company.

These 3 things may sound simple, but if you don’t believe in yourself or your company, no one else will. By starting with these 3 steps, you will begin to find yourself building your confidence as a business owner but also building the confidence of others in yourself and your business.
It’s that easy, so go out there and “OWN IT”!!!

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