How do the 2012 Presidential Candidates measure up on their ‘Brand Visibility’?
As some of you may know on October 25, 2010 – Before the Election for United States Senate out of Florida took place, I measured the “Sociability” of each candidate using Social Metrics on HowSocialable.com
The metrics measured the “brand visibility” of their names on search engines, social media sites, and other media platforms. The candidates previously measured were: Senator Marco Rubio, Former Florida Governor Charlie Crist, and Former Congressman Kendrick Meek.
The results do not necessarily indicate who would win a political election. There are many factors that come into play as to whose name is more popular within those channels. Click here for the 2010 results
This time, many of you emailed me asking to do the same for the “possible” GOP Presidential Candidates for 2012 and so here are those results:
Sarah Palin Score 2058
The metrics measured the “brand visibility” of their names on search engines, social media sites, and other media platforms. The candidates previously measured were: Senator Marco Rubio, Former Florida Governor Charlie Crist, and Former Congressman Kendrick Meek.
The results do not necessarily indicate who would win a political election. There are many factors that come into play as to whose name is more popular within those channels. Click here for the 2010 results
This time, many of you emailed me asking to do the same for the “possible” GOP Presidential Candidates for 2012 and so here are those results:
Sarah Palin Score 2058
Mike Huckabee Score 916
Bobby Jindal Score 900
Scott Brown Score 819
Mitt Romney Score 791
Newt Gingrich Score 602
Donald Trump Score 533
Tim Pawlenty Score 459
Paul Ryan Score 432
Jim DeMint Score 423
Chris Christie Score 413
John Thune Score 346
Mike Pence Score 331
Mitch Daniels Score 317
Rick Santorum Score 266
Haley Barbour Score 221
*I believe Scott's score is high only because his name is so common. Palin's score is beyond strong. She has become a "Power House" in Media.
Interesting huh?
What is a good score? If you are a local brand operating a local business, maybe state wide, the score of 30 or higher is fairly good. Anything past 100 is really good and beyond that is excellent.
If you are a national or global brand you should have a score of 1,000 or higher. For example: ‘Walgreens’ has a current score of 1,064 while ‘Facebook’ has a score of 31,274.
Need to improve your brands visibility? We can help. Contact us at www.WhillyBermudez.com
No comments:
Post a Comment