Words That Trigger SPAM In The Subject Line of Your Email

Words That Trigger SPAM In The Subject Line of Your Email - When sending out Bulk Emails with an Email Marketing Campaign

f you depend on email marketing, but can’t seem to figure out why your emails get filtered out even when you are sending them to an opt-in list or people who have given you permission to send them information, then this post this definitely for you.

The problem is usually caused by Spam filters which not only block out Spam, but can also block legitimate emails. The words that you are using in the subject line could be the problem.  Many ISPs and mail clients analyze all incoming emails to look for certain trigger words or phrases in the subject line that have been linked to Spam messages.  This is normally done by sophisticated “point systems” that identify trigger phrases.  If an email goes over the “points” it will be caught in spam filters and is blocked from being delivered to a customer.

If you want to try to prevent emails from getting blocked, choose your words wisely when writing the subject lines of your emails.  It is also best to avoid quotation marks, dollar signs exclamation points, toll-free number or ALL CAPS in a subject line.  These will all cause your emails to be filtered out by Spam filters.

Below are 290 of the most common problematic phrases that can trigger ISPs and mail client filters, and should be avoided. The below list is not meant to be a comprehensive list and should only be used as a guideline.  I suggest keeping a copy of this list handy and checking it each time you schedule an email to your customers.  This will prevent your emails from being blocked as well as help you avoid accusations of being a spammer.

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