How do the 2012 Presidential Candidates measure up on their ‘Brand Visibility’?

How do the 2012 Presidential Candidates measure up on their ‘Brand Visibility’?  

As some of you may know on October 25, 2010 – Before the Election for United States Senate out of Florida took place, I measured the “Sociability” of each candidate using Social Metrics on HowSocialable.com


The metrics measured the “brand visibility” of their names on search engines, social media sites, and other  media platforms. The candidates previously measured were: Senator Marco Rubio, Former Florida Governor Charlie Crist, and Former Congressman Kendrick Meek.


The results do not necessarily indicate who would win a political election. There are many factors that come into play as to whose name is more popular within those channels. Click here for the 2010 results


This time, many of you emailed me asking to do the same for the “possible” GOP Presidential Candidates for 2012 and so here are those results:


Sarah Palin             Score 2058

Mike Huckabee       Score 916

Bobby Jindal          Score 900

Scott Brown           Score 819               

                                                                                              
Mitt Romney            Score 791

Newt Gingrich         Score 602

Donald Trump        Score 533

Tim Pawlenty          Score 459

Paul Ryan                Score 432

Jim DeMint              Score 423

Chris Christie         Score 413

John Thune            Score 346

Mike Pence             Score 331

Mitch Daniels          Score 317

Rick Santorum       Score 266

Haley Barbour        Score 221



*I believe Scott's score is high only because his name is so common. Palin's score is beyond strong. She has become a "Power House" in  Media.

Interesting huh?

What is a good score?  If you are a local brand operating a local business, maybe state wide, the score of 30 or higher is fairly good. Anything past 100 is really good and beyond that is excellent.

If you are a national or global brand you should have a score of 1,000 or higher. For example: ‘Walgreens’ has a current score of 1,064 while ‘Facebook’ has a score of 31,274.

Need to improve your brands visibility? We can help.                                                                         Contact us at www.WhillyBermudez.com

How do the 3 Florida Candidates for U.S. Senate measure up on their ‘Brand Visibility’?

Myself and my partners at howsociable.com decided to use sociability metrics to see where each of them stands. I believe that social media visibility is very important to the corporate world and Yes, politics too. We all know how social media played a huge role in the 2008 Presidential election.

I am fairly certain that Marco Rubio will be the next Senator out of Florida and it’s who I support, and here are the results.

Charlie Crist (I)              Score 378

Marco Rubio (R)             Score 320    

Kendrick Meek (D)         Score  222

*The governor’s score is slightly higher because being the leader of a large state produces a lot of press releases and news that will always end up on internet feeds. Yes, there is a small margin of error when a name can be mistakenly derived from another word. Example: ‘Creative Partners Group’ will attach to the word “creative” and cause greater results. It is safe to suggest that the more unique the name of the brand is, the more accurate the results.

What is a good score?  If you are a local brand operating a local business, maybe state wide – the score of 30 or higher is fairly good. Anything past 100 is really good and beyond that is excellent.

If you are a national or global brand you should have a score of 1,000 or higher. For example: ‘Walgreens’ has a current score of 1,064 while ‘Facebook’ has a score of 31,274.

Here are some others:

Race for Florida Governor

Rick Scott (R)    Score 160

Alex Sink (D)     Score 200

Need to improve your brands visibility? We can help.                               Contact us at www.WhillyBermudez.com